• Enhanced Online Booking Experience: Developed and maintained an intuitive online booking platform, improving user experience and increasing appointment bookings by 25%.
• Brand Awareness Campaigns: Conducted in-depth secondary research and executed targeted brand awareness campaigns on social media, leading to a 30% increase in social media engagement and a 20% boost in website traffic.
• Content Strategy Development: Provided strategic input on content creation, resulting in a 15% increase in audience engagement and a higher conversion rate from social media platforms.
• SEO Optimization: Assisted in journey mapping and SEO optimization, significantly enhancing the company’s online presence and improving search engine rankings.
• Email Marketing: Designed and managed engaging email newsletters, achieving a 40% open rate and a 10% click-through rate, driving more traffic to the website and promotions.
• Stakeholder Feedback Facilitation: Scheduled, coordinated, and documented focus groups and interviews, effectively gathering and analyzing stakeholder feedback to inform marketing strategies.
• Customer Service Leadership: Led a customer service team, implementing an efficient ticketing system that reduced issue resolution time by 50% and improved overall customer satisfaction.

Increased Website Traffic: Implemented targeted SEO strategies and online marketing campaigns, resulting in a 30% increase in website traffic.

Enhanced Conversion Rates: Conducted secondary research and optimized landing pages and lead capture forms, improving conversion rates by 15%.

Effective Email Marketing: Developed and executed personalized, segmented email marketing campaigns, achieving higher open rates and click-through rates.

Market Research and Strategy Development: Conducted comprehensive market research to identify common themes, informing marketing strategies and developing promotional materials that significantly increased brand awareness.

Social Media Management: Managed social media accounts, created content calendars, and analyzed metrics to measure campaign success and make data-driven improvements.

Event Planning and Coordination: Assisted in planning and executing promotional events, coordinating logistics, and ensuring seamless execution.

Stakeholder Feedback Collection: Scheduled, coordinated, and documented focus groups and interviews, facilitating effective stakeholder feedback to refine marketing strategies.